BRAND MANAGER

BRAND MANAGER

21 Jul
|
Pur Projet
|
Toronto

21 Jul

Pur Projet

Toronto

PUR Projet is a global leader in supply chain sustainability. We develop socio-environmental projects

within the supply chains of our Corporate Partners. Through the economic and social empowerment of

local communities and the introduction of sustainable development initiatives at the agricultural level;

PUR Projet seeks to address climate change, while regenerating and preserving the ecosystems upon

which these supply chains depend. Many of PUR Projet’s projects fall within the categories of insetting,

regenerative agriculture, agroforestry, forest conservation and landscape restoration.



PUR Projet is an impact driven social business and B Corp, based in Paris, France; with offices in

Toronto, Singapore,





Bogota and Thailand. We operate programs in >40 countries. PUR Projet has a

depth of experience in South America, Asia, Africa and Europe, and is currently expanding its scope

within North America. PUR Projet’s clients range in size but include large programs with entities such as

Nespresso, Burberry, Ben & Jerry’s, L’Oreal, Chanel, AccorHotels and Caudalie.



More information on PUR Projet and our work can be found on our website at



TORONTO OFFICE



The Toronto Team is composed of a group of creative and passionate Team members.

We have people from the Program, Projects and Support teams that on any given day may find

themselves working abroad, leading field activities with local farming communities to drive ecosystem

restoration, attending multinational conferences around the globe; providing media interviews to outlets

like Vogue; advising the Canadian Minister of Agriculture; or simply attending zoom calls with the rest of

the team across 8 different times zones and with some of the most influential sustainability brands in the

world.



We are a close-knit Team that focuses on supporting each other, and sharing energy, ideas and

inspiration on a daily basis; and we look forward to bringing in new Team members that share our

passion for making change in this great world.



While we are all working from home at the moment, due to COVID, we have a dedicated office in the

fantastic co-working ecosystem provided by our friends at Eastroom. Located at 50 Carroll St. (near the

intersection Queen St. East & Broadview) the office is easily accessible from TTC Streetcar Routes 501,

503, 504 & 505. We look forward to progressively returning to the office on a regular basis as we emerge

out of this unfortunate situation.



Toronto office is also working very closely with the rest of the regions, and the brand manager will work

with the french team which is based in Paris office!



ROLE



PUR Projet is seeking an experienced, creative, detail-oriented & dynamic Brand Manager to lead the

growth of the mission-driven company’s Brand internationally. This person will shape and communicate

the vision, mission & image of PUR Projet in B2B and B2C networks, identify the correct venues for

communication; while leading the marketing and communications Team on the execution of digital,

media, in person and social media deliverables. The Brand Manager will be in charge of PUR Projet’s

global online and outline strategy and will work with the international team.



This is an amazing opportunity for an individual with a self-starter attitude to develop the strategic brand

vision for PUR Projet globally.



DUTIES & RESPONSIBILITIES



SUMMARY OF



RESPONSIBILITIES:

Evolve and grow PUR Projet’s international global presence online and

outline to reach B2B and B2C targets through the design, coordination

and implementation of a comprehensive marketing and

communications plan in collaboration with the company’s Management

Team, Marketing team & Programs Team.



INDIVIDUAL



RESPONSIBILITIES :

Global Market Strategy





- establish and own comprehensive vision and voice across all



channels to deliver increased awareness, engagement and



drive the growth of Pur Projet;





- create, maintain and execute a strategically driven content



calendar across all digital platforms (organic social, paid, PR,



email, programming)





- develop, implement and manage PUR Projet’s strategy for



global outreach through online and outline supports such :

digital, social media, print, public relations and industry

networks (e.g. conferences);





- lead on topics related to the evolution/design and execution of



the company’s brand content, guidelines, website, e-

commerce platform, social media presence, and external voice

and messages;





- develop appropriate budgets, roadmaps and schedules for



delivery of the market strategy and take ownership of its

execution; &





- leverage tools such as SEO, SEA and others to both enhance



the success of the marketing strategy, while using analytical

tools to track and measure success of campaigns or activities.





- define, track and reorient strategies based appropriate KPIS



such : users rebunds, clic rate, SEO, SEA, number of visitors,

leads generated, keywords range, upsell..





- challenge and optimize the UX and the UI

- ensure brand tone, look and feel is consistent on all platforms



Global Brand Evolution & Design





- define and adjust a brand strategy with a clear timeline for all



the team





- lead brand strategies and creative concepts for social media



campaigns and relevant events





- leverage PUR Projet’s global team to extend and evolve the



company’s brand message





- reach new B2B and B2C audiences by leading PUR Projet’s



global communications team on brand image, message and



vision, editorial voice and tone;





- support the development of key strategies to promote key



messages and key persons across specific product categories

and within industry networks.



Manage Marketing/Communication Team & Service Providers





- co-manage, with Senior Team Members in the Paris Office, the



global marketing and communications team;





- provide clear definition of roles, responsibilities, & personal



growth trajectories; while driving innovation, creative thinking

and collaboration; &





- where necessary, hire and manage external service providers



to support in the execution of short, medium and long-term

deliverables.





- Liaise with marketing / global teams / external PR to analyze



results and identify opportunities for improvement and



optimization



TEAM RESPONSIBILITIES:

CULTURE & COMMUNITY





- Support a healthy, fun and effective work environment as part



of the PUR Projet Team;





- Participate in internal workshops, seminars & social events to



help carry PUR Projet’s strong sense of community; &





- Demonstrate your individual character, nature and ideology



within the Company and support others to do the same.



REPORTING:

The successful Candidate will report to PUR Projet’s Director, Global

Programs who is based in Toronto; and will manage a team including a

digital product manager, copy editor, multi-media manager in

coordination members of the Paris office.



The successful Candidate will also be expected to closely collaborate

with a number of colleagues in any of PUR Projet’s 7 global offices;

and travel internationally when necessary.



QUALIFICATIONS



EDUCATION:

PUR Projet is open to a range of education backgrounds, if and where the

candidate is able to effectively demonstrate their relevance and

appropriate capabilities to undertake the role. As such work experience

comparable to a focussed degreed will be considered in lieu, where

appropriate.



EXPERIENCE:

It is expected that the successful candidate will have a minimum of 6

years professional experience; ideally with previous experience as a

marketing manager, a brand manager or a marketing consultant in an

international environment.



Experience working with social or environmental purpose organizations

will be seen as a significant and material benefit, particularly with

knowledge of sustainability storytelling and marketing.



Proven track record working on world class multi-channel marketing

campaigns with measurable results; where associated with B2B offerings,

and related to socially focused businesses will be seen as a plus



SKILLS: Strong knowledge, experience and comfort working with diverse and

international teams on the simple communication of technical topics.



Strong demonstration of strategic management skills, of both teams and

deliverables.



Demonstrated skills in the design, management and execution of complex

marketing campaigns, through collaboration with diverse service

providers.



Comfort and expertise in the use of Microsoft Office Suite (Word and

Powerpoint in particular), is required. Experience working with the Adobe

Suite of media products such as Illustrator or InDesign, and.or Google

Suite seen as a plus. Knowledge of digital development tools will be seen

as a strong asset.



PERSONAL



CHARACTERISTICS:

We are seeking an individual who takes strong responsibility and

accountability for their work. This person should have experience working

cross functionally with various teams and disciplines, and remotely with

international offices. Experience tracking and executing within assigned

project timelines and parameters should be demonstrated



They should have the ability to clearly articulate strategic direction among

multiple groups; while giving actionable feedback and direction. They

should have the ability to influence and drive collaboration while working

creatively to solve problems. Strong interpersonal skills will be seen as a

strong asset due to the nature of the work.



The successful candidate will be expected to coordinate and work

effectively with diverse stakeholders including the Marketing &

Communications Team, Programs Team, Projects Team and

Management Team. It is expected all candidates will be able to

demonstrate collaboration in past work experiences.



LANGUAGES: Candidates must be fluent in English and French. Spanish is

considered a benefit but not necessary.



LOCATION: Toronto, Canada. Office located at 50 Carroll St.



CONTRACT: Full-Time Permanent (3 Month Probation)



BENEFITS: PUR Projet North America industry leading benefits, with extended health care and dental

benefits and 14 days sick leave; as well as 25 days paid annual vacation.



REQUIREMENTS:

Candidates must have a valid passport, legal right to work in Canada. Candidates must have the ability to

travel between Canada & France at minimum.



There's no such thing as a 'perfect' candidate. PUR Projet is an equal opportunity employer. We celebrate

diversity and are committed to creating an inclusive environment for all employees. So however you

identify and whatever background you bring with you, please apply if this is a role that would make you

excited to come into work every day.



RECRUITMENT PROCESS

PUR Projet kindly asks that interested candidates submit their CV, a portfolio of their past work and a

cover letter, describing their motivation and relevant experience, by email to

[email protected] with the subject “Brand Manager “.



All candidates will receive a confirmation email upon receipt. It is kindly requested that all submissions

are made by July 20th, although telephone interviews will begin before this time for any short-listed

candidates who have submitted their documents early.



All CVs will be reviewed by the PUR Projet Team. Those candidates shortlisted will receive an email to

request a telephone interview. The final two stages of the recruitment process will be a group interview

and a case study. Please be prepared to have three references available upon request.

The successful candidate will start with PUR Projet between July 26th, 2021 and September 1st, 2021.

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