PUR Projet is a global leader in supply chain sustainability. We develop socio-environmental projects
within the supply chains of our Corporate Partners. Through the economic and social empowerment of
local communities and the introduction of sustainable development initiatives at the agricultural level;
PUR Projet seeks to address climate change, while regenerating and preserving the ecosystems upon
which these supply chains depend. Many of PUR Projet’s projects fall within the categories of insetting,
regenerative agriculture, agroforestry, forest conservation and landscape restoration.
PUR Projet is an impact driven social business and B Corp, based in Paris, France; with offices in
Bogota and Thailand. We operate programs in >40 countries. PUR Projet has a
depth of experience in South America, Asia, Africa and Europe, and is currently expanding its scope
within North America. PUR Projet’s clients range in size but include large programs with entities such as
Nespresso, Burberry, Ben & Jerry’s, L’Oreal, Chanel, AccorHotels and Caudalie.
More information on PUR Projet and our work can be found on our website at
The Toronto Team is composed of a group of creative and passionate Team members.
We have people from the Program, Projects and Support teams that on any given day may find
themselves working abroad, leading field activities with local farming communities to drive ecosystem
restoration, attending multinational conferences around the globe; providing media interviews to outlets
like Vogue; advising the Canadian Minister of Agriculture; or simply attending zoom calls with the rest of
the team across 8 different times zones and with some of the most influential sustainability brands in the
We are a close-knit Team that focuses on supporting each other, and sharing energy, ideas and
inspiration on a daily basis; and we look forward to bringing in new Team members that share our
passion for making change in this great world.
While we are all working from home at the moment, due to COVID, we have a dedicated office in the
fantastic co-working ecosystem provided by our friends at Eastroom. Located at 50 Carroll St. (near the
intersection Queen St. East & Broadview) the office is easily accessible from TTC Streetcar Routes 501,
503, 504 & 505. We look forward to progressively returning to the office on a regular basis as we emerge
out of this unfortunate situation.
Toronto office is also working very closely with the rest of the regions, and the brand manager will work
with the french team which is based in Paris office!
PUR Projet is seeking an experienced, creative, detail-oriented & dynamic Brand Manager to lead the
growth of the mission-driven company’s Brand internationally. This person will shape and communicate
the vision, mission & image of PUR Projet in B2B and B2C networks, identify the correct venues for
communication; while leading the marketing and communications Team on the execution of digital,
media, in person and social media deliverables. The Brand Manager will be in charge of PUR Projet’s
global online and outline strategy and will work with the international team.
This is an amazing opportunity for an individual with a self-starter attitude to develop the strategic brand
vision for PUR Projet globally.
DUTIES & RESPONSIBILITIES
Evolve and grow PUR Projet’s international global presence online and
outline to reach B2B and B2C targets through the design, coordination
and implementation of a comprehensive marketing and
communications plan in collaboration with the company’s Management
Team, Marketing team & Programs Team.
Global Market Strategy
- establish and own comprehensive vision and voice across all
channels to deliver increased awareness, engagement and
drive the growth of Pur Projet;
- create, maintain and execute a strategically driven content
calendar across all digital platforms (organic social, paid, PR,
- develop, implement and manage PUR Projet’s strategy for
global outreach through online and outline supports such :
digital, social media, print, public relations and industry
networks (e.g. conferences);
- lead on topics related to the evolution/design and execution of
the company’s brand content, guidelines, website, e-
commerce platform, social media presence, and external voice
- develop appropriate budgets, roadmaps and schedules for
delivery of the market strategy and take ownership of its
- leverage tools such as SEO, SEA and others to both enhance
the success of the marketing strategy, while using analytical
tools to track and measure success of campaigns or activities.
- define, track and reorient strategies based appropriate KPIS
such : users rebunds, clic rate, SEO, SEA, number of visitors,
leads generated, keywords range, upsell..
- challenge and optimize the UX and the UI
- ensure brand tone, look and feel is consistent on all platforms
Global Brand Evolution & Design
- define and adjust a brand strategy with a clear timeline for all
- lead brand strategies and creative concepts for social media
campaigns and relevant events
- leverage PUR Projet’s global team to extend and evolve the
company’s brand message
- reach new B2B and B2C audiences by leading PUR Projet’s
global communications team on brand image, message and
vision, editorial voice and tone;
- support the development of key strategies to promote key
messages and key persons across specific product categories
and within industry networks.
Manage Marketing/Communication Team & Service Providers
- co-manage, with Senior Team Members in the Paris Office, the
global marketing and communications team;
- provide clear definition of roles, responsibilities, & personal
growth trajectories; while driving innovation, creative thinking
and collaboration; &
- where necessary, hire and manage external service providers
to support in the execution of short, medium and long-term
- Liaise with marketing / global teams / external PR to analyze
results and identify opportunities for improvement and
CULTURE & COMMUNITY
- Support a healthy, fun and effective work environment as part
of the PUR Projet Team;
- Participate in internal workshops, seminars & social events to
help carry PUR Projet’s strong sense of community; &
- Demonstrate your individual character, nature and ideology
within the Company and support others to do the same.
The successful Candidate will report to PUR Projet’s Director, Global
Programs who is based in Toronto; and will manage a team including a
digital product manager, copy editor, multi-media manager in
coordination members of the Paris office.
The successful Candidate will also be expected to closely collaborate
with a number of colleagues in any of PUR Projet’s 7 global offices;
and travel internationally when necessary.
PUR Projet is open to a range of education backgrounds, if and where the
candidate is able to effectively demonstrate their relevance and
appropriate capabilities to undertake the role. As such work experience
comparable to a focussed degreed will be considered in lieu, where
It is expected that the successful candidate will have a minimum of 6
years professional experience; ideally with previous experience as a
marketing manager, a brand manager or a marketing consultant in an
Experience working with social or environmental purpose organizations
will be seen as a significant and material benefit, particularly with
knowledge of sustainability storytelling and marketing.
Proven track record working on world class multi-channel marketing
campaigns with measurable results; where associated with B2B offerings,
and related to socially focused businesses will be seen as a plus
SKILLS: Strong knowledge, experience and comfort working with diverse and
international teams on the simple communication of technical topics.
Strong demonstration of strategic management skills, of both teams and
Demonstrated skills in the design, management and execution of complex
marketing campaigns, through collaboration with diverse service
Comfort and expertise in the use of Microsoft Office Suite (Word and
Powerpoint in particular), is required. Experience working with the Adobe
Suite of media products such as Illustrator or InDesign, and.or Google
Suite seen as a plus. Knowledge of digital development tools will be seen
as a strong asset.
We are seeking an individual who takes strong responsibility and
accountability for their work. This person should have experience working
cross functionally with various teams and disciplines, and remotely with
international offices. Experience tracking and executing within assigned
project timelines and parameters should be demonstrated
They should have the ability to clearly articulate strategic direction among
multiple groups; while giving actionable feedback and direction. They
should have the ability to influence and drive collaboration while working
creatively to solve problems. Strong interpersonal skills will be seen as a
strong asset due to the nature of the work.
The successful candidate will be expected to coordinate and work
effectively with diverse stakeholders including the Marketing &
Communications Team, Programs Team, Projects Team and
Management Team. It is expected all candidates will be able to
demonstrate collaboration in past work experiences.
LANGUAGES: Candidates must be fluent in English and French. Spanish is
considered a benefit but not necessary.
LOCATION: Toronto, Canada. Office located at 50 Carroll St.
CONTRACT: Full-Time Permanent (3 Month Probation)
BENEFITS: PUR Projet North America industry leading benefits, with extended health care and dental
benefits and 14 days sick leave; as well as 25 days paid annual vacation.
Candidates must have a valid passport, legal right to work in Canada. Candidates must have the ability to
travel between Canada & France at minimum.
There's no such thing as a 'perfect' candidate. PUR Projet is an equal opportunity employer. We celebrate
diversity and are committed to creating an inclusive environment for all employees. So however you
identify and whatever background you bring with you, please apply if this is a role that would make you
excited to come into work every day.
PUR Projet kindly asks that interested candidates submit their CV, a portfolio of their past work and a
cover letter, describing their motivation and relevant experience, by email to
[email protected] with the subject “Brand Manager “.
All candidates will receive a confirmation email upon receipt. It is kindly requested that all submissions
are made by July 20th, although telephone interviews will begin before this time for any short-listed
candidates who have submitted their documents early.
All CVs will be reviewed by the PUR Projet Team. Those candidates shortlisted will receive an email to
request a telephone interview. The final two stages of the recruitment process will be a group interview
and a case study. Please be prepared to have three references available upon request.
The successful candidate will start with PUR Projet between July 26th, 2021 and September 1st, 2021.