Providence Health Care
Reporting to the Lead, Communications and Philanthropy, Foundry and working closely with Foundry‚Äôs Communications and Engagement teams and Foundry‚Äôs online team based at BC Children‚Äôs Hospital, the Social Media Officer is responsible for ensuring Foundry engages effectively with young people ages 12-24 in BC and their families/caregivers in the digital space; and that youth and families are aware of and know how to access Foundry‚Äôs services and supports, both online and in centres. The Social Media Officer is responsible for implementing Foundry‚Äôs digital marketing and content strategy to actively engage with Foundry‚Äôs key audiences including young people ages 12 ‚Äď 24 across BC, along with their caregivers,
through its social media channels. This position will contribute to the delivery of best-practice and innovative marketing and communication strategies, and will work to ensure that Foundry‚Äôs promotional and positioning activities complement organizational objectives. The Social Media Officer advances Foundry‚Äôs brand and reputation within the province in youth health and wellness by working with Foundry leaders to contribute to, refine and implement communication strategies.
In collaboration with a variety of internal groups and key stakeholders, the Social Media Officer will be responsible for planning, coordinating, tracking, developing and publishing organic content. The Social Media Officer must possess a solid understanding of digital marketing fundamentals and its application within a youth health and wellness environment including the development of creative assets (including video and photography) and co-creating content with youth and families/caregivers in an integrated marketing and communications environment.
Progressive experience in marketing and communications, including hands-on social media, digital and content marketing.
Knowledge of social media management software. Experience with Buffer an asset.
Knowledge of paid social such as Facebook Ads, Twitter Ads and LinkedIn Ads is an asset.
Demonstrated ability to grow online engagement with target audiences.
Ability to create, lead and implement strategic digital marketing and communications plans and initiatives.
Knowledge of current online marketing concepts, promotional strategies and best practices.
Ability to project manage, plan and implement a broad range of marketing and communications projects.
Adept in researching, selecting, testing and measuring online communications channels.
Demonstrated experience in writing for social channels.
Strong analytical skills and the ability to use measurement tools including but not limited to Facebook Analytics/Insights, Instagram Insights, Twitter Analytics, LinkedIn Analytics and proficiency in Google Analytics.
Skilled in advanced Adobe Creative Suite knowledge (InDesign, Photoshop, Illustrator). Premiere Pro an asset. Proficiency in a Mac environment.
Excellent communication skills ‚Äď verbal, written, and visual.
Ability to produce high-quality work in a fast-paced, deadline-driven environment.
Creative, critical thinking, self-motivated, flexible team player with a proven ability to build strong business relationships.
Self- starter with the ability to follow through on tasks with minimal supervision and proactively make recommendations to achieve organizational goals.
Ability to manage multiple, often competing priorities in a fast-paced environment with tight timelines.
Organized and detail oriented.
Photography, video production, and graphic design skills are assets.
Superior written and verbal communication skills, with a flair for storytelling; strong editing and proof-reading skills.
Ability to tailor messages for a variety of channels and audiences to match informational needs.
Strong ability to work as a team member with excellent judgment, interpersonal skills, problem-solving, resourcefulness, and creativity.
Demonstrated flexibility and adaptability, time management, prioritization, and coordination skills.
Demonstrated ability to create innovative and inspiring brand materials.
Strong computer skills in desktop applications and electronic communications technology, publishing and web-based communications.
Physical ability to carry out the duties of the position.
Completion of a recognized Bachelor‚Äôs degree in Communications, Marketing, Journalism or a related field including two (2) years to four (4) years recent, related experience in communications or an equivalent combination of education, training and experience.
Experience working with young people or families with lived experience with mental health concerns an asset. Experience in the healthcare, nonprofit, or social service sector(s) an asset.
Works with internal teams to ensure Foundry reaches young people aged 12-24 in BC and their families/ caregivers through social and digital media by developing organic content plans that reflect and support goals of Foundry‚Äôs communications strategy and the implementation of the Foundry brand experience.
Maintains ownership of Foundry‚Äôs digital channels and accounts, including but not limited to Instagram, YouTube, Facebook, Twitter and LinkedIn, and identifies new opportunities and trends as they arise.
Implements and executes content plans, strategies and tactics, always ensuring that Foundry‚Äôs online presence reflects organizational values and brand experience/personality.
Keeps abreast of best practices in digital marketing and makes improvements to online and social media strategy that will serve Foundry‚Äôs digital presence.
Participates in the development of communications strategies that support Foundry initiatives targeted at a variety of audiences across BC and beyond, including youth, families, funders, service providers and other stakeholders.
Coordinates and prepares compelling organic content that is on brand and communicates key messages for Foundry‚Äôs social media channels and successfully reaches and engages digital audiences.
Implements social media listening and monitoring tools and analyzes data to inform engaging content ideas
Reports on content performance against organizational key performance indicators to the Communications team and and internal stakeholders to improve effectiveness of digital and content strategy. This includes providing analysis on metrics and results against project goals and objectives identifying trends and insights.
Contributes to the editorial content calendar to plan stories and identify opportunities.
Develop relationships with partners to co-create and share digital content and assets (e.g. with Foundry‚Äôs youth and family advisors, Foundry centres, partnering organizations, etc).
Creates and manages critical paths/project timelines and approval processes to ensure projects are delivered on time and on budget.
Ensures consistent delivery of overall Foundry branding and style guide execution in all mediums.
Project manages production of video assets, including working with external vendors, developing and maintaining project deadlines, creating project briefs and participating in storyboarding, identifying and scheduling interviews.
Regularly reports to Foundry leadership and the Communications team and at all-staff meetings on digital marketing efforts through presentations and dashboards.
Proactively moderates, monitors and responds to inquiries received through social network.
Monitors social feeds to identify trends, engagement opportunities and issues as they arise, and meaningfully engages with third-party content when appropriate.
Assesses the effectiveness of digital content and tools and makes recommendations for future improvements and content optimization.
Works with internal departments to collect and develop content, manage approval processes, build consensus, and develop and manage work-back schedules.
Responsible for providing direction and oversight to external suppliers (e.g. video production crews, printers, photographers, designers).
Performs other related duties as assigned.